Cookie Policy

Return to Your Breath uses cookies and similar technologies to enhance your experience, analyze site usage, and assist with our wellness services and e-commerce functions. This policy details every cookie on our site, its purpose, and how you can control your preferences.

What happens when you visit our site

When you access returntoyourbreath.com, small data files called cookies are placed on your device to remember your preferences, help our site function, and provide us with anonymous analytics about how visitors use our wellness resources. First-party cookies come directly from our domain, while third-party cookies are placed by external services we use. Our analytics cookies use a subdomain of returntoyourbreath.com, making them function as first-party cookies for enhanced privacy.

Cookie categories and your choices

Necessary cookies (always active)

These cookies are essential for website functionality and cannot be disabled. They don’t store personally identifiable information and are used only for basic site operations.

Cookie NameProviderPurposeDurationType
wordpress_[hash]WordPressStores authentication details for logged-in usersSession or 14 daysFirst-party
wordpress_logged_in_[hash]WordPressIndicates when users are logged in and who they areSession or 14 daysFirst-party
wordpress_test_cookieWordPressTests if the browser supports cookiesSessionFirst-party
woocommerce_cart_hashWooCommerceTracks cart changesSessionFirst-party
woocommerce_items_in_cartWooCommerceHelps determine when cart contents changeSessionFirst-party
wp_woocommerce_session_[hash]WooCommerceContains unique code for customer cart data2 daysFirst-party
__stripe_midStripeUsed for fraud detection and prevention1 yearFirst-party
__stripe_sidStripeSession identifier for fraud detection30 minutesFirst-party
stripe.csrfStripeProtects against Cross-Site Request Forgery attacksSessionFirst-party
elementorElementorContains information for proper page renderingSessionFirst-party (sessionStorage)
_AVESTA_ENVIRONMENTMailchimpMaintains Mailchimp session environmentSessionFirst-party
_csrfMailchimpPrevents cross-site request forgerySessionFirst-party
_fallback_cookieMailchimpUsed as fallback if other cookies cannot be setSessionFirst-party
OptanonConsentMailchimpStores cookie consent preferences1 yearFirst-party
pm_sessMailchimpMaintains browser session data30 minutesFirst-party

Preference cookies (improve functionality)

These cookies enable enhanced website functionality and personalization. They remember choices you’ve made to improve your experience.

Cookie NameProviderPurposeDurationType
wp-settings-{time}-[UID]WordPressStores user preferences for the admin interface1 yearFirst-party
wp_langWordPressStores language preference during loginSessionFirst-party
comment_author_[hash]WordPressStores name used in comment forms347 daysFirst-party
comment_author_email_[hash]WordPressStores email address used in comment forms347 daysFirst-party
comment_author_url_[hash]WordPressStores URL used in comment forms347 daysFirst-party
elementorElementorStores user preferences and settingsPersistentFirst-party (localStorage)
woocommerce_recently_viewedWooCommercePowers Recently Viewed Products functionalitySessionFirst-party
store_notice[notice id]WooCommerceUsed for store notices when dismissedSessionFirst-party
stripe.rememberStripeRemembers user login statePersistentFirst-party
cidStripeCustomer identification and preferencesPersistentFirst-party
PREFYouTubeStores user preferences like volume and repeat mode8 monthsThird-party

Analytics cookies (measure site performance)

These cookies collect anonymous information about how visitors use our site. They help us improve user experience and measure the effectiveness of our wellness content.

Cookie NameProviderPurposeDurationType
_gaGoogle Analytics (via Taggrs.io)Distinguishes users with unique identifier2 yearsFirst-party (subdomain)
ga[container-id]Google Analytics (via Taggrs.io)Maintains session state and user interactions2 yearsFirst-party (subdomain)
_gidGoogle Analytics (via Taggrs.io)Distinguishes users within 24-hour period24 hoursFirst-party (subdomain)
_gat or dc_gtm[property-id]Google Analytics (via Taggrs.io)Throttles request rate1 minuteFirst-party (subdomain)
FPIDGoogle Analytics (via Taggrs.io)First-party device ID for server-side tracking2 yearsFirst-party (subdomain)
FPLCGoogle Analytics (via Taggrs.io)Used for cross-site tracking with server-side implementation20 hoursFirst-party (subdomain)
tk_aiWooCommerceStores random anonymous ID for usage trackingVariesFirst-party
_mcidMailchimpMailchimp identifier to recognize users1 yearFirst-party
mc_landing_siteMailchimpRecords first page visited on site30 daysFirst-party
YSCYouTubeRegisters unique ID for video statisticsSessionThird-party
__Secure-YECYouTubeStores user preferences and analytics data13 monthsThird-party
VISITOR_INFO1_LIVEYouTubeTracks preferences and estimates bandwidth6 monthsThird-party
_clckMicrosoft ClarityIdentifies first-time users on sites with ClarityPersistentThird-party
_clskMicrosoft ClarityConnects multiple page views into a session recordingPersistentThird-party
ANONCHKMicrosoft ClarityIndicates whether MUID is transferred to ANIDPersistentThird-party

Marketing cookies (provide relevant content)

These cookies track site usage and interactions to help deliver customized content and advertising based on your wellness interests.

Cookie NameProviderPurposeDurationType
gac_gb[container-id]Google Analytics (via Taggrs.io)Contains campaign information for Google Ads90 daysFirst-party (subdomain)
GPSYouTubeRegisters unique ID on mobile for geographic tracking1 dayThird-party
mStripeCollects signals for fraud detection/prevention2 yearsFirst-party
machine_identifierStripeDevice identifier for fraud preventionPersistentFirst-party
private_machine_identifierStripeEnhanced device identification for securityPersistentFirst-party

Details about our technology providers

WordPress

Company: Automattic Inc.
Address: 60 29th Street #343, San Francisco, CA 94110, United States
Contact: privacy@automattic.com, https://wordpress.com/

WordPress is our content management system. Its cookies handle authentication, personalization, and commenting functionality.

Elementor

Company: Elementor Ltd.
Address: Tuval 40, Ramat Gan, Israel
Contact: support@elementor.com, https://elementor.com/

Elementor is our website building platform. It primarily uses localStorage and sessionStorage rather than traditional cookies to store user preferences and ensure proper functionality.

WooCommerce

Company: Automattic Inc.
Address: 60 29th St #343, San Francisco, CA 94110, United States
Contact: https://woocommerce.com/contact-us/

WooCommerce enables our e-commerce functionality. Its cookies maintain shopping cart contents, track recently viewed products, and support checkout processes for our digital wellness products.

Google Analytics (via Taggrs.io)

Company: Google LLC
Address: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Contact: https://analytics.google.com

Google Analytics helps us understand how visitors use our website and which wellness content resonates most. These analytics cookies are implemented as first-party cookies via a Taggrs.io server-side installation using a subdomain of returntoyourbreath.com.

Mailchimp

Company: The Rocket Science Group LLC d/b/a Mailchimp (part of Intuit Mailchimp)
Address: 675 Ponce de Leon Avenue NE, Suite 5000, Atlanta, GA 30308, USA
Contact: customersupport@mailchimp.com, +1 (800) 315-5939, https://mailchimp.com

Mailchimp powers our email communications including wellness tips, breathing practice updates, and meditation resources. Its cookies help track user preferences and interactions with our email campaigns.

YouTube

Company: YouTube LLC (owned by Google LLC)
Address: 901 Cherry Avenue, San Bruno, CA 94066, USA
Contact: https://www.youtube.com

YouTube hosts our embedded meditation videos and breathing technique demonstrations. Its cookies help track video performance and user preferences.

Stripe

Company: Stripe, Inc.
Address: 354 Oyster Point Blvd, South San Francisco, CA 94080, United States
Contact: support@stripe.com, https://stripe.com

Stripe processes payments for our digital wellness products and services. Its cookies are essential for secure payment processing and fraud prevention.

Microsoft Clarity

Company: Microsoft Corporation
Address: One Microsoft Way, Redmond, WA 98052, USA
Contact: https://clarity.microsoft.com

Microsoft Clarity helps us understand how users interact with our wellness website through session recordings and heatmaps. This helps us improve the user experience for accessing our breathing techniques and meditation resources.

How to control your cookie preferences

Through your browser

Most browsers allow you to control cookies through their settings. Here’s how to manage cookies in popular browsers:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions > Cookies

Note that blocking certain cookies may impact your experience on our website, particularly necessary cookies required for basic functionality and accessing purchased wellness content.

Through our website

You can manage your cookie preferences directly on our website through our cookie consent banner that appears on your first visit. You can change your preferences at any time by clicking the “Cookie Settings” link in our website footer.

Security and data protection

We implement appropriate security measures to protect your personal information. Our analytics cookies are implemented via a subdomain of returntoyourbreath.com, allowing them to function as first-party cookies for enhanced privacy.

We process personal data in accordance with applicable data protection laws, including GDPR for EU residents and CCPA for California residents.

Changes to this policy

We may update this Cookie Policy periodically to reflect changes in our practices or regulatory requirements. We encourage you to review this policy whenever you visit our website.

Contact us

If you have questions about our Cookie Policy or how we use cookies, please contact us:

Return to Your Breath
Email: privacy@returntoyourbreath.com
Website: https://returntoyourbreath.com/contact

Last updated: July 15, 2025